“People rarely succeed unless they have fun in what they are doing. When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion”.
We’ve all heard someone say at one time or another, “she thinks with her heart and not with her head”. We know we can’t technically think with our heart, so how is this possible? Physiologically speaking our brains are divided into two sides or hemispheres called the right brain and left brain. Each hemisphere is responsible for different functions and each processes information differently. For most individuals, one hemisphere tends to dominate over the other. What do these right brain and left brain hemispheric differences look like when it comes to real-world behavior, information processing and most importantly buying styles?
Importance of Topic:
The truth of the matter is that each one of us uses both hemispheres of our brain. More importantly, research shows that when a consumer purchases a product or service they do so using the right hemisphere of their brain and then rationalizes their decision with the left hemisphere of their brain. All consumers are right brain driven at the point-of-purchase, but later explain their own behavior using left brain strategies. Thus our ability to make a successful presentation and sale, hinge directly on our ability to uncover our prospect’s emotional motivators. To do this we focus on the facets that our right hemisphere processes.
Future and pondering questions of how this topic can help your future organization?