SLC, Utah Seminar: Build a “Romance” Kit with Sales Prospects

If you are interested in participating in our upcoming Sales Toolkit Seminar, please register using the form below.


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Make your prospects want to buy without making them feel like they’re being sold. During our Sales Toolkit Seminar in Salt Lake City, Utah, you and your team will learn to create a marketing toolkit so your buyers understand how you’re the solution to their problems.

“If you work just for money, you’ll never make it. But if you love what you are doing and always put the customer first, success will be yours.”
– Ray Kroc

We will build a toolkit that contains all the information we have that will assist us in making more sales and in meeting our prospects’ needs, alleviating their pains, organizing their priorities, and resolving their hot points. We call this sales toolkit our “romance” toolkit. We can host your team in our centrally located Utah corporate development meeting rooms. We will teach you and your team how to recognize and build a winning sales toolkit for whatever products or services you sell.

“The secret to climbing up is to put your heart into your work.” – Jeffrey Gitomer

As we dive into building our sales toolkit, we want to remember this important fact: people do not like to be sold, but they love to buy. As sales professionals, we don’t sell by spoken words alone; we use a wide variety of tools that help our customers/clients better understand the features and benefits of our products and services. These tools comprise our marketing kit, which includes all sales materials that help buyers recognize how their purchases will enhance their lives or their jobs.

New research into sales professionals and successful sales techniques has revealed some interesting and perhaps surprising information: traditional relationship-building sales techniques are no longer effective.

“I do not think there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature.” – John D. Rockefeller

During our sales development training, we’ll show your team the five types of salespeople—Relationship Builders, Hard Workers, Lone Wolves, Reactive Problem Solvers, and Challengers—and then train them to be Challengers. Challengers come to understand their clients’ businesses. They provide key insights and challenge clients’ assumptions to take control of the sales conversation. Unlike Relationship Builders, Challengers don’t try to relieve tension by capitulating to their clients’ every demand. Instead, they use their knowledge to contribute to making the clients’ goals a reality, taking firm stands when it’s necessary to guide the client toward further success.

Our sales training also covers the following topics:

  • Increasing Our Intellectual Capital
  • Product Capital
  • Industry Capital
  • Competition Capital
  • Helping Our Prospects to Buy
  • Building Our Sales Toolkit
  • Letters of Endorsement
  • Video Endorsements
  • Research and Statistics
  • Tangible Marketing Pieces
  • Third-Party Articles
  • Thank You Cards
  • Shortening the Sales Cycle

“Internalize the Golden Rule of Sales that says: All things being equal, people will do business with, and refer business to, those people they know, like, and trust.”
– Bob Burg

Help your team make the most of every sales call by building their own “romance” toolkits through this engaging seminar. Contact us today to schedule an appointment for your Salt Lake City, Utah, business.