CEO Profiles Archive

Troy Harris

Controller of Aid Equipment/CST Financial and A-1 Freight Services

172 W. 9400 So., Sandy, UT 84070

Company Mission

AID Equipment will create value by continuously improving our work processes and those of our customers. Our customer’s success will drive our success. Speed and e-Business are our competitive advantage.



Troy Harris is the controller of the companies.  He graduated from the University of Utah in Engineering in 1998.  He furthered his knowledge by attending the University of Washington where he received a Master’s in Business Administration and a Master’s of Science in Engineering and specialized in Operations.


Troy is known for his energetic and outgoing lifestyle. He loves to be outdoors and is very athletic.  



AID Equipment, founded in 1978, is a provider of mechanical and electrical engineering and automation solutions and product handling services.  It has four divisions, including conveyor, overhead hoist, mezzanine, material handling and pneumatic divisions.


Aid Equipment was established by Troy’s father (Craig Harris) in the garage of his MT. Pleasant home and dealt mainly in material handling.  


The office space the company now occupies was originally rented to a freight broker owned by a family member. The freight company showed to be very profitable, however, wasn’t managed well and after 3 years the company dissolved.  


After the freight company was dissolved – A1 Freight Service was created. Troy saw the value of employing one of the original partners and believed with proper management the company would be profitable.


One of the strengths of Troy Harris is the ability to identify business opportunities and make them successful.


The freight industry is 90% owner operator – individuals who own a truck and start a business. Freight drivers are great at driving trucks but not usually savvy in business management.  CST Holdings provides a service to truck drivers. The service includes screening clients through credit checks, creating contracts with new and existing clients and collecting AR’s. The truck drivers hire CST Holdings to manage this part of the business providing an opportunity for the truckers to keep driving.   


Their motto- “they are not selling a product, they are selling a service!” The freight business is around to make the other guys’ life easier.


Aide Equipment does not compete on cost, their customer is going to get what they can afford – meaning the project is customized to the customer.  Aide Equipment believes in face to face business and great customer service.


CST Holdings is an internet portal, which supplies information making it easy to do business anywhere.


Learned opportunities

It’s important to spend amply time upfront to get to know what their customers really need and want. There is no such thing as too much detail when creating a custom plan for their customers.



Constant improvement overtime drives the business forward!


The company maps their production process every 6 months. Each step of the process is mapped to see visually how the process looks. Each step is evaluated for functionality. Each step is discussed with where, when, how and who it is received and they look for opportunities to improve the steps of the process.   


Management believes by constantly improving it shows the employees that they care about making things better. This creates employee by in and loyalty.  


They also keep employees engaged by paying a living wage, providing health benefits, retirement packages and expecting high standards with continued improvement.


Last words and encouragement to young entrepreneurs

Profits are hard to come by, you must be fully invested and realize you are always competing for price and service. It is important to be Unique on some level!


Troy Harris prides his business and his mantra from a Benjamin Franklin quote:


“Take care of the pennies and the dollars will take care of themselves”.

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Kelly Liles

Kelly “Amilian” Liles is the Chief Technology Officer (CTO) for Business Minds R and D, our very own personal techno handyman (coughs…) erm… woman. She is our Penelope from Criminal Minds, our go-to girl.

Kelly has completed a number of tasks for Business Minds R and D including the development of the EQ Training App. She is a spunky character with a big smile all while raising four beautiful children and tending to an amazing husband.

Kelly is business-oriented at heart and even owns a company working from home called Pocket Assistant where she does tasks for various other companies including building awesome websites! She is a major asset on a business and personal level as she is a very trustworthy and hardworking person. If she doesn’t know how to do something she will definitely go out of her way to learn how just to say she accomplished every obstacle put in her way.

Music is her favorite hobby and also a big part of her career hence the artist name “Amilian”. She owns a recording studio with her husband who produces and engineers all of her songs. She was the number one artist in Alabama for three months straight and has even put out music for her fans to enjoy while she finishes up her album scheduled to be released in late October.

Kelly is innovative and creative which she also considers herself a pretty good artist too. She can draw pictures of people or objects simply by looking at it. It looks so beautiful and realistic!

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Adam Zimmerman

Adam Zimmerman, CEO

Why US

We firmly believe in providing exceptional customer service to ensure the best experience possible.  We provide top quality, reliable products at affordable pricing.   Our repairs are always completed in a timely manner.  Turn to us and learn more about what we can offer.



 Adam was born in Utah, served an LDS mission in Sacramento. After his mission, went right to work doing odd jobs.  He graduated with a marketing degree, and has 4 daughters, 1 dog and loves being outside.

Growing up he was the youngest of 6 children. All the children helped in Dad’s shop from time to time, in fact Adam always felt like he had a broom in his hand.



His Dad started the business in 1969 in their basement.  The company grew and moved to a building they rented and ended up purchasing in 1991. Most of his siblings moved on to pursue other careers, but Adam stayed on with his father’s company.

After Adam returned from his mission, he officially joined the company. He began selling the services they offered. Shortly after he began, his wife received a promotion and had to move to Colorado. Adam pitched the idea to his Dad to expand the company to Colorado.  His Dad agreed to give him 6 months. Adam needed to get to the point where he was selling enough in Colorado to pay for himself or his dad would need to let him go. Within 3 months – Adam was making enough money to justify his salary.

After Adam graduated from Colorado State University, he and his family moved back to Utah. Adam continued to work his way up through the company. He held several positions including project management and eventually bought his father out of the business.


Key ingredients to success

 Adam remembers growing up never eating dinner until his Dad got home from work, sometimes very late at night. He learned from his father to work hard, put your sweat equity into it and you will be successful.

His Dad gave him a stack of business cards with quotes and key phrases that really inspired him. Some of them included advice on:

  • Service your clients
  • Sales Calls-You never know until you make one
  • Hard work-be in front of your people
  • Customer Service-Do what you say you are going to do


Lessons learned from Dad

Run the business, own it, and get knee deep in it.

Make connection with your employees.

Nobody is better than anyone else.

Stand in your integrity.

Never extend yourself financially!


Adam’s Dad stayed involved in the company long after Adam purchased it, up until the age of 82. His Dad passed away in 2009 at the age of 84.



When Adam purchased the company, they had 20 employees and two locations, along with 1 crane.  They now have over 100 employees, 10 locations and multiple equipment.



 Be clear and concise.  Hold each other to higher standards.  Be responsible, reliable and don’t cut corners. Employees need to run it like it is their company. Keep the small shop feeling and make real connections!


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Bethany Schrader

 Bethany Schrader is a creative visionary, and a facilitator of consciousness. An entrepreneur from the age of 23, successfully owning and running several businesses, she now currently facilitates and coaches people on the ideas of emotional intelligence and awakening to conscious life creation, specifically using the Life transformed coaching model and processes. Having been a radio and television host on the topic of conscious creation, and speaking in front of large crowds as well as individual coaching sessions, she see’s there is so much more possible for the collective consciousness of humanity in all areas of life!

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Pat Richter

Pat Richter is the president of Americom Technology, a family owned business started in 1981. Americom Technology, located at 5303 W 2400 South England Ct, West Valley City, UT, started with three family members around the dining room table and has expanded into a company with 100+ employees.  Strong values were an important part of Americom business from the start and was founded with the values of Integrity, Hard Work, Exceptional Customer Service, and Team Work.

When asked top three business lessons learned, Pat replies the following:

Determine what your values are and don’t waiver even if it means losing business. Your name and reputation is attached to every job.

Fail Fast – new ideas don’t always work. Nurture and give it your best efforts but know when to cut the strings. There comes a time it doesn’t make sense to continue down the path.

Focus on growing your inside team and your outside team. Growing your inside team includes diversity and understanding everyone has different strengths and talents. Understand each individual’s strengths – utilize, appreciate and grow them.  It is also import to focus on your outside team, meaning build a team of professionals to support you– attorney, CPA, financial institution, and business coach.

Pat grew up on a farm in Nebraska. He first got interested in electronics at a young age watching his cousin fix the dial on a radio. Pat’s parents recognized the curiosity and gave him a technology package for Christmas where he continued building on his interests. Pat has eight siblings, seven of which became successful entrepreneurs.

To read Pat’s full interview, watch for the book where Pat and other like him will be spotlighted through Wells Fargo Bank, Business Minds R & D, and the University of Utah’s research study.

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Douglas Castillo

 I am pleased to have the opportunity to get to use my specific skill set to collaborate with you. Since 2006, I have been successfully consulting with companies and business owners from a broad range of industries; online health products, high-end wholesale spa products, hospitality and service businesses, real estate, private personal health coaches and more. The best of the best in ALL industries benefit from coaching! Now so to you!

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Curtis Swenson

In 1997 I read a book called “You Can Heal Your Life” by Louise Hay. That was the beginning of my transformation. Louise Hay philosophy was very different from the things I learned growing up. Applying the principles that she taught brought powerful changes to my life. I wanted as much of it as I could get. So I travelled to San Diego, CA for 8 days of training to certify as a Louise Hay Teacher and Coach. The things I learned there have been more useful to me than my undergraduate degree in Psychology. I immediately began building a coaching clientele and leading workshops to show others how to love themselves.

In 2008 I attended a workshop called the “Soul Purpose Intensive.” It was there I discovered that my Soul Purpose (the purpose of my soul, or life purpose) was to assist others to get what they want. In other words, I was born to coach!

When I found Outlook, in 2009, I felt like I was home. My inner work intensified and I ceased to fear the judgment of others. I’d learned to love myself and now I began to open my heart, even more, to others. I’d been practicing non-judgment for 12 years and was now able to create a safe space, for my clients to fully express themselves and allow me to draw out of them the solutions they seek.

I don’t tell my clients what to want or what to do to get it. I ask questions that lead them to decide what they want and how they want to get it. The biggest change I see in myself is the level of peace that I feel. I love to show others how to achieve that for themselves. There is nothing more satisfying than to give someone some tools and then watch them build a beautiful life for themselves!

I am married to the most beautiful woman on the planet and have four wonderful children. My passions are coaching, relationships, basketball , muscle cars, and improving myself.

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Angela Martindale

Angela Martindale

Angela Martindale transforms lives from ordinary to extraordinary. A highly sought after lifestyle, fitness and nutritional coach to countless Hollywood moguls, models and celebrities like Tom Cruise, Jimmy Buffet, and Katie Couric. Angela knows exactly what it takes to achieve the most ambitious fitness and health goals imaginable.

After living and working in California, later New York and then traveling the world, she gained traction and a clientele among the rich and famous, who often flew her in their private jets to coach them in Sun Valley, Florida, New York and Europe. She once even basked in luxury as a private yoga instructor while living on a 12-acre estate in Maui, Hawaii. Eventually “glitzed out,” she sensed this wasn’t the reality she wanted. “My life had become their life,” she recalls. “I knew I wanted to be more than just a celebrity trainer.”

In 2006, she came back home to set roots and give Utahns the same celebrity treatment that her famous clients enjoyed. After settling in Olympus Cove, she started Transform, a lifestyle-coaching company geared toward cultivating physical, mental and spiritual well-being. She also created Meals That Transform, a conscious food delivery service of all-natural, organic, healthy meals delivering 3,200 meals a week to Park City and the greater Salt Lake City area, with a high demand to start franchising around the country. Celebrities fly into Salt Lake City and stay in hotels while Angela feeds them and trains their minds and bodies into optimum health. Her clients range in age from 7 to 92, and some of them are afflicted with breast cancer, multiple sclerosis and eating disorders. When she’s not feeding and training her clients, Angela is hard at work on her own exercise and healthy eating regiment. In 2006 she was ranked Nationally in the Miss Model Universe after prepping herself with three-hour daily workouts.

The multi-faceted entrepreneur Angela Martindale is known for her compassion, confidence and inspirational achievements and has become a role model for both men and woman today. She was named Top Fitness Trainer in Utah by Healthy Utah Magazine and was awarded Best of Salt Lake City 2013. She leads seminars for high-end gyms, spas and corporations all over the world and hosts motivational retreats and fitness camps throughout the year. With so much demand on her time and desire to bring her expertise to the masses, Angela created “The Ultimate Transformation Series” and “Chi Yoga Flow” programs, now airing on ABC and on this website. Currently, she is working on the development of a new TV series ‘I AM Angela Martindale = Living the 360 Life’ that will include in-depth behind the scenes interviews of today’s top athletes, celebrities, and business moguls to explore how they manage nutrition, exercise, work, and social aspects of living a balanced 360 life. Angela’s transformational success stories reach millions of readers, TV, video and online viewers every month.

Today she is focused on helping individuals find the power and drive within themselves to do anything they desire. “People that are happy, healthy and fit on a regular basis are not born that way,” stated Angela in a recent interview. “There are patterns of success and failure that as humans we can learn from in our own life, from our own experiences. If we choose to be successful, we will be.” She is definitely well received in the media arena, as she has been featured on,, ABC and NBC affiliates, Vogue, as well as ongoing placement in the Salt Lake Tribune, Healthy Utah, IN Entertainment, Heart and Soul Magazine, and she has graced the cover of OM Times Magazine.

Martindale graduated from the School of Integrative Nutrition in New York City. She is an international fitness expert in Exercise Science, Kinesiology, and Biomechanics. She holds current certifications from the American Council on Exercise (ACE) as a Personal Trainer and Lifestyle and Weight Management Consultant. She holds a certification from the National Association of Sports Medicine (NASM), additionally; she is certified through YogaFit as a yoga instructor and National Trainer.

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Adam Robison

 Adam was born and raised in Lansing, Michigan. Wrestled on scholarship for Brigham Young University in Provo, UT where he graduated on the dean’s list with a B.S. in Economics; later he added a minor in chemistry. Adam has extensive experience in the selling profession having sold for Eli Lilly Pharmaceutical Company as a pharma rep where he placed in the top 10% of the company. Later he sold door to door for New York Life Insurance Company as a life insurance salesman, which later led to a promotion at Beneficial Financial Group as a sales manger and finally was recruited to Bankers Life and Casualty as the District Sales Manager and Territorial VP. After his time in the life insurance and financial services business he opened and operated his own private hedge fund. Now he serves as the Chief Executive Officer for Business Minds Research and Development as a revenue consultant. Adam and his sweetheart Ashley are the proud parents of 7 children: Lincoln, Cayson, Trystan, Lily, Ashlyn, Luke and Finn. Other than playing soccer Adam doesn’t have many hobbies, in large part because when one has 7 children that entails a lot of soccer, lacrosse and football games every Saturday!

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Regan Sutalo

You could say I was born into fashion.   My earliest memories as a toddler include helping my beautiful mother in either of her two chic, yet classically in vogue dress shops which she owned.   My mother passed this passion on to me causing me to study and graduate with a college degree in fashion.  My early work experience in a high-end clothing retailer gave my imagination the opportunity to run free.  At nineteen I began selling men’s suits with all that comes with it. The position and training I received gave me a true understanding of how to “style” a man.  Within my first year I was out selling the top sales person with 20 + years’ experience.  After a couple of years, I was given that same opportunity with women’s fashion which I sold and consulted for several years.  To round out my professional experience I worked and trained with the best in cosmetics “Lancôme Paris” who provided extensive training in skin care and makeup application.

Many of us spend thousands on an education, yet when that is applied to the “real world” we do not understand why that does not take us where we want to go with our careers.  It takes seven seconds for your manager/clients to decide how qualified you are, how well you manage, how hard you work etc.…. it isn’t by your education or your resume.  The first thing you WILL be judged on is how you are dressed and groomed. This includes how they perceive your confidence through your body stature and baring.  I truly believe that we are all handsome/beautiful human beings, there is no formal education in how to define YOU that is where I come in.  Your image is VERY PERSONAL, I am here to help you “define it” and make it work for you instead of against you. I want to help you and your organization make that first impression count.

I am so blessed to be married to a gorgeous “Image Defined” man that rocks my world every day. I have three beautiful children and two of the cutest grandsons there could ever be.

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