SLC, UT, Seminar: Trust, Credibility & Adding Value

If you are interested in participating in our upcoming Successful Sales Techniques Seminar, please register using the form below.


First Name:

Last Name:



Message / Comments:

During our sales skills seminar in Salt Lake City, Utah, we teach you to develop skills to become more trustworthy and valuable in the eyes of your customers. Your prospects are eager to buy from people they believe, like, and trust.

Trust and credibility are vital in so many aspects in life. A major focus in your personal career development should be on building trust and establishing and maintaining credibility in your professional relationships. Adding value goes along with these, and you should consider how you can add value to everything you do in your work. Adding value to a company is important no matter who you work for or what your position is. After all, that’s why you’re being paid. Your services add (or ought to add) value that is commensurate with your financial compensation.

Let Me Help You Help Me

“You can have everything in life you want, if you will just help other people get what they want.” – Zig Ziglar

We have discovered during our careers in businesses throughout Utah that one of the hardest things people have to learn is the value of helping other people. However, an interesting lesson you’ll learn about investing in other people is that the more you help others, the more you help yourself, and your career.

Why is this the case? Humans are social creatures who form societies for survival, so we’re naturally wired to help others because of the evolutionary benefits of cooperation. Unfortunately, we’ve often been taught, both explicitly and implicitly, that acting in self-interest is superior to acting altruistically—in other words, that selfishness is a virtue. However, our motivations are rarely, if ever, purely one or the other. Believing that selfishness and altruism are mutually exclusive is not only illogical, but it’s also untrue.

However, we all help other people in big or small ways every day. If you examine your actions, you’ll find that you are more inclined to help people who have helped you in the past, or who can help you in the future. This is how mutually beneficial relationships, including friendships and business partnerships, start.

Clearly, the best way to get other people to help you is to help them. When you think about how it has applied in your own life, the principle here becomes self-evident.

Credibility and Sales

“People don’t care how much you know, until they know how much you care.” – Theodore Roosevelt

This principle can be easily applied to sales and sales strategy. Developing credibility, fostering trust, adding value, and building rapport are vital to sales and are the methods by which professional sales people develop mutual feelings of trust with the people they work with. All things being equal, people will almost always purchase something from people they know, like, and trust, rather than from strangers.

This leadership course focuses on the application of this principle to successful selling, and teaches you how to harness trust and credibility to add value to your business relationships. The lessons we cover are:

  • The Most Important Key to Successful Selling
  • Selling On Price?
  • The Appropriate Appearance
  • Hugs, Handshakes, and Kisses
  • The Posture Principle
  • The Power of One’s Name
  • The Key to Remembering Names
  • Creating Instant Rapport
  • Listening: Knowledge is Power
  • Fundamentals
  • Selling Over the Phone
  • The Perfect Sales Call

This training program is designed to help make your conversations more meaningful, resulting in more sales and a healthier bottom line. Contact Business Minds Research & Development today for information about this seminar available to businesses in the Salt Lake City, Utah, area.