Driving More Referrals

If you are interested in participating in our upcoming Lead Generation Training, please register using the form below.


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The key to successful selling is to have unlimited referrals and leads at your fingertips.

“Simply stated, the sales process is akin to the courting or dating process. Selling yourself, focusing all your attention on your prospect, and being with them frequently while bearing ‘gifts’ will win their hearts. Remember, purchasing is an emotional decision similar to romance.” –Anonymous

As a salesperson, would you rather land a sale through hours of cold calls or through a solid referral from a satisfied customer? I’m sure there are very, very few people out there who would turn down the referral option. Referrals are an ideal way to bring a new stream of clients to a business for a number of different reasons. First of all, they are easier to get on the phone. Referrals are much more likely to answer the phone and listen to a pitch if they know it originated from a friend or colleague who was pleased with their experience. Secondly, these sales contacts have a higher success rate. Typically, a referral is based on the feeling that someone could utilize what you are offering. Last, but certainly not least, referrals are much more simple and natural that other sales routes.

The only problem with referrals is that they seem to be few and far between. What can salespeople do to generate more referrals? How can they make sure that the referrals they generate will lead to quality sales? In this seminar, we aim to answer these questions and other successful sales techniques that will help your business drive more top-notch referrals.

“All sales people are just ‘order takers’ until the prospect says no; that is when the skills and training of the salesperson transition him from an order taker to a salesperson.”

In this sales development course, we will learn the major causes of lost sales and why many sales professionals aren’t successful. We will discover the art of courting the sale, and the reasons why people buy. Most importantly, we will identify what to do between the presentation and the completion of the sales process.

“Those people who develop the ability to acquire new and better forms of knowledge that they can apply to their work and to their lives will be the movers and shakers in our society for the indefinite future.” – Brian Tracy

The principles and topics taught in this sales training course include:

  • Major Causes of Lost Sales
  • Four Qualifiers Necessary for Making the Sale
  • Sell the Emotion
  • Sell Yourself
  • Logic vs. Emotion
  • The Art of Courting the Sale
  • Creative Selling
  • Ten Most Wanted?
  • Under Promise, Over Deliver

Learn how to create a high-powered referral engine within the walls of your own business by signing your company up for this Salt Lake City sales training program. We’ll show you how to get out of the cold call grind and make the most out of all referral opportunities.