Whether you’re at a conference or traveling for business, sales opportunities are everywhere. Are you ready for them? Elevator pitches are a classic way to make an impression in a short amount of time. If you encounter a networking or sales opportunity, you should have a quick introductory pitch to help them remember you and your company. Learn more about this and other topics in sales training in our Business Minds seminars.
Keep it Short & Sweet
An elevator ride only takes about 30 to 60 seconds to complete. If you meet a big potential client, do you know how to break the ice and help them remember you? This is the point of an elevator pitch. You want to keep the whole thing under a minute, short and sweet. In its essence, an elevator pitch is the “who, what, when, where and why” of your organization.
Clear Mission Statement
Even if you’re charming and memorable, if you don’t state what your company does, your elevator pitch is ineffective. Use clear, simple language to spell out what your objective is for the pitch. This is the best place to start with your pitch, simply state what your company does. For example, if you offer staffing solutions, say it. Being overly clever may obscure the point and take up precious time in your pitch.
The best businesses solve needs or answer questions for those who need it most. During your pitch, focus on the solutions you offer, provide quick statistics and facts that support the value of you or your organization. Concrete facts aren’t only helpful and interesting, they’re easy to memorize for your pitch.
No matter where your elevator pitch takes place, your audience already has lots to remember. From pitches in the airport to one or two at a meeting, you need to stand out beyond the noise of their daily life. After all, you’re speaking with them for under a minute. Chances are you and your organization have competition, so what sets you apart? Do you have a different process? Do you approach the solution differently? Give concrete examples of how you and your company stand out.
People always know when they’re being sold something. Even if your audience is in sales, they know all the tricks. To make your elevator pitches feel less like a commercial and more like a conversation. For example, beginning or end your pitch with a question will give your audience something to think about.
Everyone memorizes and learns things differently. If networking makes you a little nervous, it may be best to memorize your pitch or at least have an outline memorized. The more people you pitch to, the better you’ll become.