Persuasive Presentations

If you are interested in participating in our upcoming Corporate Presentation Training, please register using the form below.


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Discover your prospects’ emotional motivators and show them how you will meet their needs.

“People rarely succeed unless they have fun in what they are doing.… When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie

Persuasive presentations engage the audience, entertain them, and leave them with something to think about. There are many ways to engage an audience, but some are more effective for persuasion than others.

At its core, persuasion is about connecting with an audience and using that connection to present your argument and engage them in the discussion. If you can do that much, you’re well on your way. The other aspect of persuasion is the effectiveness of the way in which you present the information and structure your argument. Without the personal connection to your audience or an effective, compelling presentation, you’re not likely to close deals with anyone, regardless of the validity of your position.

“A picture is worth a thousand words.” – Napoleon Bonaparte

Your on-stage behavior is vital in shaping your audience’s opinion of you. During your presentation, don’t read. Speak. Look people in the eye. This establishes your credibility and increases the likelihood that you’ll be taken seriously. It’s also very important to speak your audience’s language, i.e. relate the ideas you’re presenting to their experience and values. Persuasive messages must be tailored to the specific audience.

Storytelling is the most effective persuasive message. When we listen to stories, our brain responds as though we are the main character in that story. Telling stories that your audience can relate to is the best way to hold their attention and communicate your message in language and style that resonates with them.

Persuasion is perhaps most effective when you apply it on a personal level. After you have truly uncovered your prospect’s emotional motivators (needs/wants/pains/hot points), you are finally ready to begin connecting the dots. Show the benefits of your product or service meet and fulfill your prospect’s needs and emotional motivators.

“When we provide solutions, we do not sell products. People do not buy products. They buy products of the products—known as benefits.” – Zig Ziglar

In this sales strategy lesson, we cover the following principles and topics:

  • Presentation Statistics
  • How Our Prospects Think
  • Two Vital Questions
  • Effective Questioning Techniques
  • Features—Functions—Benefits
  • Unselfish, Needs-Based Selling
  • Focusing On Our Prospect
  • Delivering the Persuasive Presentation
  • Power Point Presentations
  • Paying the Price

Taking part in this seminar will go a long way toward improving your presentations and helping your employees really connect with the people they meet. Please contact Business Minds Research & Development to learn more about enrolling your Salt Lake City business in our program.